Creative Mentorship,
Strategy and Direction
Sessions with Dr Demi
90-minute CreativeFuel calls for seriously rebellious writers and creatives who are done being stuck.
Ahhh, circling the same creative drain again, I see!
Your creative path is a breadcrumb trail of half-finished projects.
Your nights are rudely interrupted by the sleep paralysis demon of goals that you didn’t make time for.
You’re the adult evolution of that supremely gifted and wickedly imaginative child who now has an extreme case of the big sads (and likely a late neurodivergent diagnosis or two).
Staring at that blank document or shelf of half-finished nothings, you’re at your breaking point, wondering if you should just fling your creative dreams in the bin for good.
Hold your ponies! Enough of that talk.
You are perfectly capable of making every one of your ideas exist, but right now, you’re lacking direction.
Rebellious Reviews
“Demi lit a spark inside me—one I truly thought would never be reignited. Her passion, energy, and inspirational words LITERALLY pull me out of a funk in seconds, and I honestly
She is nothing short of an incredible writer, and her CreativeFuel genuinely keeps me chugging along.
If she told me to jump off a bridge, I absolutely would—because I’d trust her to have the cosiest, cloud-soft landing pad waiting at the bottom, complete with a cup of tea, a pep talk and Joel the cat.
If you don’t know her, get to know her. And if you’re not part of Studio Sonder, what the eff are you doing?!”
Anna W
Freelance Copywriter & Author
“Where do I begin...?! Demi is quite simply: freakin' awesome.
Firstly, she's undoubtedly the most talented writer I've ever worked with - she makes it look easy (even when it isn't).
Aside from her copywriting nous, Demi is exceptionally creative in every sense of the word.
She's a free-thinking ideas machine, always one step ahead with new concepts and creative direction. When you work with Demi, you get the perfect mix of strategy and creative know-how.
And on top of all this, she's a total JOY to work with! If you're looking for show-stopping Brand Direction, Brand Strategy and All Things Creative - Demi is your gal.
Hannah B
Marketing and Communications Lead @ Gaddum
“I strongly recommend Demi, as she is an amazingly talented wordsmith, a creative wizard, and a great imaginer.
I am at the beginning of my entrepreneurial journey, and I am very grateful to have met Demi at the start. When we had our first consultation, my mind was full of ideas all tangled up, and I didn't know where to start. Within an hour, Demi skillfully untangled the ideas and began shaping my brand, identifying my uniqueness, and bringing my story alive.
I launched Emerald Resilience at the Raffles Hotel, Doha, in December 2023, and leading up to that day, I relied on Demi to create my brand script and a "kick-ass" presentation and script. Having Demi at the launch and meeting her in person was fantastic.
Over the past year, working with Demi, she has proved to be a great communicator; she has a unique way of getting to the heart of a problem, engaging, and consistently delivering a high-quality direction.”
Sheena M
CEO at Emerald Resillience Management
CreativeFuel Sessions with Dr Demi
A doctor’s appointment will sort you right out, Rebel!
These sessions are my 90-minute one-to-one calls where you get to silence the world, and together we work through what’s blocking you, what’s calling to you, and how you can take messy action and fall back in love with your creative process.
These sessions are for you if you're a writer, storyteller, or creative who needs:
❤️🔥 A clear direction for a project you've been circling for too long
❤️🔥 Help getting unstuck (creatively, strategically, or motivationally)
❤️🔥 A real plan for your personal brand, creative identity, or building visibility
❤️🔥 Social media or marketing strategy that actually fits who you are as a creative alchemist
❤️🔥 Someone to hold you accountable when your motivation books a vacation, and help you map a route through the foggy unknown of a creative life
What to Expect from Your Session
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You don’t need more admin adding to your to-do mountain.
You book, you show up, and we get to work.
Live and in stereo, baby!
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I help you find the solution.
I won't be doing the work for you, that's the whole point.
But I will give you the tools, the direction, and the clarity to do it yourself.
Rebelliously.
Jake’s Story
“I’m Jake, and I am a creative entrepreneur. I spent 28 years in the music industry. I managed the careers from scratch of the biggest pop bands and DJs that sold millions of albums, and I’ve worked in the creator economy at a very high level for the past 6 years. I deeply understand great strategy.
This is why I love Demi because she deeply understands great strategy. She’s got great creative ideas, but she’s a very good human, and she is honest, because here’s the thing, right? Even though I understand creative strategy, I can see where everybody else is going wrong, but I can’t see where I am going wrong because I can’t read the label whilst I’m stuck in the jar.
And this is true of all creative people, right?
We make very expensive mistakes. We’re too close to it, we’re too objective, and we are too invested in our ideas to see the reality.
So this is why you need someone like Demi, not only for her strategic skills, but also for her human skills.
Demi can tell you the reality and then steer you in the correct direction!”
Demi is the founder of Studio Sonder:
an online community for seriously rebellious writers and storytellers who are done cheating their creative process.
CreativeFuel Strategy Sessions are available to Studio Sonder members and to writers outside the community.
Rebellious Reviews
“Demi has been an incredible force behind the success of @raybanmeta's social channels, consistently delivering creative, engaging content that resonates with our community across 5+ platforms.
Her leadership and vision during Connect 2025 set a new standard for collaboration and innovation, driving impactful results and elevating our brand presence and new launches.
Demi’s dedication, strategic thinking and passion for excellence make her an invaluable member of any team.”
Bianca S
Social Lead @ RayBan Meta
“Demi is an exceptional Creative Director specialising in social media.
She works at incredible speed, has a deep understanding of platforms and creative trends, and consistently delivers work that is both on-brand and culturally relevant.
As Lead Creative on @ instagramforbusiness, she helped grow the channel to 21M+ followers and independently launched and scaled the Threads accounts to nearly 5M followers.
Demi is exactly the kind of innovative, scrappy, creative leader every social-first brand needs on their team.”
Thomas F
Head of Creative, Content Studio @ Meta
“I worked with Demi on multiple projects at Meta. Firstly, Demi was instrumental in creative ideation for Meta Connect 2023. Demi worked with producers and creative directors to develop breakthrough storytelling for a variety of products, including Ray-Ban Meta and Meta AI.
It was so easy to work with Demi because she was always thinking about expanding and pitching new ideas to keep the content flowing.
As I would always tell her: she is an IDEAS MACHINE!
I cannot recommend Demi enough if you need a creative full of incredible ideas who can wear multiple hats within a strategic creative environment.”
Julia V
Creative Producer @ Meta
Choose Your Level of CreativeFuel
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One 90-minute session.
One clear focus.
Book anytime you need it.
Meeting transcript & follow up notes provided post-session.
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Six sessions to use within 8 weeks.
Your first single session counts toward your pack.
For writers who are serious about making real progress.
Studio Sonder member?
You get exclusive member pricing.
Save up to 25% on single strategy sessions and bundles.
Just one of the perks of being part of the Studio.
Frequently Asked Questions
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A Creative Strategy Session is a 90-minute, one-on-one session with Demi.
It’s a focused, no-fluff working session for writers, creatives, and business owners who need clarity, direction, and a real plan.
Whether you're stuck on a project, unsure of your creative identity, or struggling to move forward, these sessions help you cut through the noise and figure out exactly what you're doing and why.
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These sessions are designed for writers, storytellers, business owners, and creatives from all walks of life and with all kinds of creative headaches.
They’re also great accountability sessions for novelists, screenwriters, Substack writers, content creators, copywriters, and more, who are circling the same projects without forward momentum.
If you've got the ideas but not the direction, this is for you.
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There's no lengthy onboarding, no package you'll never finish, and no bullsh*t wish it, want it, do it thinking.
You book, you show up, and you start taking messy action.
It's a focused, high-impact session, not an ongoing programme you have to commit to before you're ready.
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Anything that's keeping you stuck.
A project you've been circling too long.
A personal brand you can't quite articulate.
A content or social media strategy that doesn't feel like you.
A creative block.
A moonshot dream with no clear path.
You bring the problem, Demi helps you find the solution through messy action.
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No and that's intentional.
You don't need someone to do it for you. You need someone to help you see the way forward.
The goal is to leave the session with the tools, a clearer mind, and direction to go do it yourself. Rebelliously.
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Sessions are available as a single session for $150 or a bundle of 6 sessions for $750 (to be used within 8 weeks, with your first session counting toward the pack).
Studio Sonder members get exclusive pricing: single sessions from $99 and bundles from $500.
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Studio Sonder is Demi's online community for seriously rebellious writers and storytellers.
Members get access to exclusive pricing on Creative Strategy Sessions and first dibs on application only programmes like the Year of the Novel, plus weekly creative roundtables, co-writing sessions, daily prompts, monthly sprint challenges, and a community of writers who show up.
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Simple!
Click any of the booking links above and choose a date that suits you.
Don’t worry, there’s no forms or endless back-and-forth.
Pick a time, focus on one problem, and show up ready to take messy action!