An online creative
studio for writers
who want to fall back in love with their creative process
Studio Sonder is a working studio for writers who want structure, accountability, and a place that makes it easier to show up to the page consistently.
📌
Who We Are
The Studio started as a need, not a brand.
Studio Sonder exists because writing is hard to do alone. Not hard in the romantic way. Hard in the quiet, grinding way. The way weeks pass, and you’ve thought deeply about the story, but the writing itself hasn’t moved.
I know that feeling well.
It began with me. Hey, Rebel, I’m Demi.
…but it wasn’t really about me.
For years, a writer was the thing I dreamed of becoming. The romanticised fantasy of the brooding artist spoke to my confused, lonely soul like nothing else.
And still, I found myself circling the same problems most writers do.
Too much thinking.
Not enough finishing.
Long stretches of working in isolation.
Bursts of intensity followed by guilt and drift.
I tried doing it “properly.”
I tried discipline and inevitably lost focus. I tried raw-dogging it and eventually got beaten by rejection.
I obviously took on £100k in student debt to get every degree and course under the sun to prove I was a real writer.
Shock horror, did all that and STILL didn’t feel like a real writer.
So what was wrong with me?
After I finished my PhD, I realised I had never committed to four additional years of stress to become a “doctor” (though Dr Demi does sound pretty cool).
I was desperately searching for accountability and people who “got it.”
I needed a place, a village, and a community.
A place where writing was normal, not performative or elitist.
Where showing up messily mattered more than being impressive.
Where the work could exist in progress, not just in theory.
Studio Sonder started there.
A creative alien on planet Earth
I'm Dr Demi!
A late-diagnosed ADHD-autistic creative alien, PhD-holding screenwriter, former Meta Creative Director, and the founder of Studio Sonder.
I know what it feels like to be bursting with ideas but completely unable to finish anything.
To have the credentials, the passion, and the drive, and still feel like a fraud.
To spend years cheating your creative process because the world told you faster was smarter, and perfect was the goal.
Then one day, I said, “f*ck that!”
Messy action in, well…action
I blew my life up at the end of my PhD.
No money, no plan, no clients, and I built a freelance copywriting agency from scratch anyway.
Within three months, I was fully booked.
Within a year, I was writing copy for Mark Zuckerberg (apparently, my copy made him laugh once)and became the creative lead for Instagram for Business, WhatsApp for Business, and Meta for Business.
I spent nearly three years at Meta, creatively directing major product moments at Cannes Lions, Advertising Week New York, and Meta's Connect Keynote (2023, 2024, 2025).
My last role was as a Creative Director at Ray-Ban Meta, where I launched iconic products globally.
Forget the outcome
I've also won 20+ screenwriting awards, been ranked on the coveted Coverfly Red List twice (RIP), and was awarded first place by an Emmy-winning Succession (TV show) writer.
I lectured in creative writing at the University of Huddersfield, and I'm currently writing my own fantasy/sci-fi novel.
But none of that is why I built Studio Sonder.
I built it for the younger version of me.
The one who was unfocused, undiagnosed, brimming with ideas, and terrified that their messy, awkward, beautifully unconventional mind would never be enough.
Studio Sonder exists because the process is everything.
Not the performance of writing or the polished, perfect, AI-assisted shortcut.
The real, messy, anxiety-inducing, gloriously human act of showing up and creating something that only you could make.
Focus.
Flow.
Belong.
Create.
Studio Sonder wasn’t built all at once.
It was shaped by taking messy action, by watching what actually helped our writers, creatives, and storytellers keep going.
⚔️ What didn’t work was noise.
⚔️ What didn’t work was endless content.
⚔️ What didn’t work was pressure disguised as motivation.
What did work was simple:
✏️ clear structure
✏️ shared accountability
✏️ small, repeatable rhythms
✏️ and the knowledge that someone else would notice if you showed up
So the Studio became less about teaching and more about holding space.
Less about “doing it right” and more about staying with the work.
That’s still the point.
Your stories matter.
Your human experiences matter more.
A few things are non-negotiable:
✔️ Writing improves through consistency, not pressure.
✔️ Most creative frustration stems from isolation, not from a lack of talent.
✔️ Accountability works better when it’s shared, not top-down.
You don’t have to be “on it” every week to belong.
📎 We take our writing seriously, but never take ourselves too seriously.
📎 We don’t perform productivity and never compete with one another.
📎 We don’t chase noise, vanity metrics, elitism, or exclusion.
The Rebels we search for in every lifetime…
✒️ Fiction and novel writers.
✒️ Screenwriters and scriptwriters.
✒️ Poets, lyricists and spoken word writers.
✒️ Copywriters, content writers and commercial writers.
✒️ Journalists, ghostwriters and non-fiction writers.
✒️ Podcasters, social media writers and newsletter writers.
✒️ Multi-hyphenates who need focus.
Rebellious writers don’t usually arrive at Studio Sonder by accident.
They’re often writers who:
❤️🔥 care deeply about what they’re writing or creating
❤️🔥 are tired of pretending they’ll write eventually
❤️🔥 don’t want to be managed, coached, or fixed
❤️🔥 want peers who understand the reality of being a writer
What our writers share is not a genre, but a feeling.
A sense that their words and stories matter, and that doing it alone isn’t working anymore.
For writers and storytellers who want a village and are willing to be a villager.
At our heart, Studio Sonder exists to make writing less lonely and more sustainable.
We give writers and storytellers:
🪩 a creative village to return to
🪩 a creative rhythm they can trust
🪩 and a sense that their creative process is meaningful, even when it’s unfinished
For many of our members, that’s the difference between their writing, creativity, or stories drifting and continuing.
That’s how we turn those ideas in our heads into real-life creations.
And that’s how we become alchemists.
